Evolve Waste
Evolve is a new waste management company entering the industry who facilitate end to end waste management, from brokering, delivering and collection, to circular waste economy and waste evolution after collection has been fulfilled.
Waste Managed Better
Evolve’s strong stance on the waste industry is that it needs to do better, how can a waste management company do more for the people it serves? By incorporating itself into each part of the process, Evolve is the broker, the delivery, the collection, and the post-waste part of the industry, something their competitors are not. Many waste management companies are either brokers or, the companies who own and provide the delivery and collection of waste bins for commercial and residential waste.
My challenge was to create an identity system for a company that will be moving the goalposts in an ever-changing industry. A dynamic identity was the solution to this.
The Evolve icon symbolises the fluidity of the industry and how waste and how it is processed, is constantly evolving. Each increment of the evolving circle from the logo represents a process that Evolve handles throughout the business: brokerage, commercial & domestic, Sustainability, drop off & collections – all to form Evolve, waste managed better.
Development
The development process was an interesting one, the key element that was required with the logo was to have something that illustrated movement, flow or evolution. After countless sketches and digital scamps, the logo was finally developed into what it is now.
